Multimarket contact measures
Example of multimarket contact
This is a package for calculating multimarket contact.
It consists of seven measures: Baum & Korn (1999), Chen (1996), Baum & Korn (1999), Count, Feinberg (1985), Boeker, Goodstein, Stephan, & Murmann,(1997), Baum & Korn (1996), and Evans & Kessides (1994).
The measures closely follow the definitions used in Gimeno, J. and Jeong, E. (2001), “Multimarket contact: meaning and measurement at multiple levels of analysis”, in Baum, J.A.C. and Greve, H.R. (Ed.) Multiunit Organization and Multimarket Strategy (Advances in Strategic Management, Vol. 18), Emerald Group Publishing Limited, Bingley, pp. 357-408. https://doi.org/10.1016/S0742-3322(01)18013-7
Grigorij Ljubownikow
Lecturer in Strategy
My research interests are at the intersection of strategic management and organizational theory, my research focuses on how competition in general and competitive interdependencies in particular influence firm behaviors, such as acquisitions and alliances.